Information and communication
- © Matthias Heyde/Fraunhofer
Digital media – production, transmission and distribution
Digital media now lies at the heart of culture and entertainment. Flexible access to content anytime, anywhere renders storage media such as CDs or DVDs much less important. The digitization of the media is changing the face of the entertainment industry. Viewers are becoming equal partners, with the ability to easily take part in the decision-making process and even produce their own material. Fraunhofer institutes are developing innovative applications – regardless of how the digital content is shown or which media are used to transport it.