Communication and Knowledge – Production, transmission and distribution of media content

Digital media now plays an important role in shaping culture and entertainment. Flexible access to content anytime, anywhere renders storage media such as CDs or DVDs much less important. At the same time, media digitization is changing the face of the entertainment industry. Viewers are becoming equal partners, with the ability to easily take part in the decision-making process and even produce their own material. And Fraunhofer Institutes are developing innovative applications – regardless of how the digital content is shown or which media are used to transport it.

Kommunikation und Wissen

Reference projects

Realistic people in virtual worlds - A movie as a true experience

Walk-in movies, games or training sessions: virtual realities are on the rise, allowing users to immerse themselves in scenes. While the physical setting can now be modeled very realistically, people in such VR worlds often appear artificial, their movements unnatural.

Ingo Feldmann, Dr. Oliver Schreer MD and Peter Kauff of the Fraunhofer Institute for Telecommunications, Heinrich Hertz Institute, HHI, have now developed a novel technology to meet this challenge. It allows humans to be placed into a VR setting who look lifelike and move smoothly and naturally. The data rate required for this feat is a staggering 1.6 terabytes per minute. In the summer of 2018, the researchers set up a dedicated studio on a film site in Babelsberg and to this end founded the production company Volucap GmbH together with Babelsberg Studio, ARRI, Interlake and UFA.

The technology can be used anywhere where authenticity is crucial − for example, with people from social life but also in the fields of fashion, sports, and training and education. In an ongoing project, historical scenes, such as speeches by Cicero at the Roman Forum, are being reproduced.

HEVC - High Efficiency Video Coding

© istock

The use of compressed video data is increasing more rapidly than ever before. It already accounts for the lion’s share of bits on the Internet and in mobile data traffic. At the same time, the latest ultrahigh-definition TVs also use 4K Full HD. This trend toward higher-quality, higher-definition images and video content brings a steadily rising tide of data in its wake. In turn, this necessitates increasingly efficient techniques of data compression. The H.265/High Efficiency Video Coding (HEVC) standard is one such technique. Developed by the Fraunhofer Institute for Telecommunications, Heinrich Hertz Institute, HHI in partnership with big-name manufacturers in mobile communications and consumer electronics, it won a Primetime Engineering Emmy Award in 2017.

Work is currently under way to finalize the successor to HEVC, which goes by the name of Versatile Video Coding (VVC). Once again, Fraunhofer HHI is playing a major part. Scheduled for approval in 2020, VVC is projected to achieve a bit reduction of 50 percent compared to HEVC.

Fraunhofer Information and Communication Technology Group

The Fraunhofer Information and Communication Technology Group serves as a one-stop shop for industrial customers and media enterprises.

Fraunhofer Digital Media Alliance

The cooperation of Fraunhofer-Institutes within the Alliance Digital Cinema provides innovative solutions and products for the digital age of motion picture.