Sport and advertising

Refined audience targeting for perimeter advertisements during live TV events

Research News / March 01, 2021

Researchers at the Fraunhofer-Gesellschaft have developed an AI-driven technology that allows the perimeter advertisements shown during live broadcasts of soccer games or other events to be changed without viewers noticing. This means every TV station can show its own content on the boards. The Swiss company ViboTec AG is bringing this technology to the market.